this is japan, is an international campaign for the Isetan Mitsukoshi Group. The concept was to represent the Japonese traditional 24 seasons with ballet dancing choreography. The balleriner is Hannah O'neill from Paris Opéra Garnier and we ask the famous dancer Pierre Lacotte for the choreography. We organize a photo and video shooting in Paris. The internantional campaign (posters, website, videos for social media) was launch january the 1st at 00:00. We choose a black and white aesthetic to get modern and contemporary visual.