Isetan Mitsukoshi's Golden week, the problematic was to symbolize the event of «golden week» which have no symbole. Unsually common brands use gold letters with some illustrations which is most of the time unsightly. So our goal was to find a creative and an elegant image. We choose to get our inspiration for the nature and represent the weather changing in the month of april/may from winter to spring. We draw a blue sky with floatting bright white clouds. The visual is close to René Magritte universe, an universe full of dreaming and unexpected uncounter.