Saison Japonaise

The Metz Pompidou Center propose us to make the visual communication for the 2018 Japanese season. The first step was to make an original typography for the event. We drew condensed rectangular letter close to japanese kanji and hanko (stamp). Then for the invitation card and gif animations, we chose to represente japanese craftsman' skills and perfection by drawing details of architecture, fashion or contemorary art. The campaign was very modern with a strong impact. It was an homage to japanese culture and extremly reffined sense of beauty.