Valentine and White day, we tried to find a new way of symbolise the love for the Isetan Mitsukoshi campaign. For the Valentine we represente the love which is communicate by mouth. For the White day we represente the love which is communicate by hand. The message is very simple, so it is understandable for everyone. We draw patterns and decline into poster, pop and animations. The combination of a white background with one strong color (red/blue) gave a graphical impact and a modern aestheticism.