Johaq was a brand for career woman which use japanase high quality fabric. We were asked to rebuild the image of the brand. Our vision was to show the quality of the clothes and at the same time give a contemporary aestheticism. Concerning the graphical images, we choose to symbolize the ball of wool, which was historically use in japanese kimono's pattern or in kamon (emblem), and to use it as a logo and also charismatic brand pattern. Concerning the photo shooting, we ask the photographer Takeshi Miyamoto. By combining M. Miyamoto poetic photography with the theme of light, we made timeless and refined visuals.